Tuesday, March 21, 2006

From the Lou'

"The City of St. Louis has affected me more deeply than any other environment has ever done, I consider myself fortunate to have been born here, rather than in Boston, or New York, or London." —T.S. Eliot. Letter to Marquis Childs quoted in St. Louis Post Dispatch, October 15, 1930.

Monday, March 20, 2006

BREAKING NEWS - Holy Smoke! Chinese city turns cigarettes to medicine.

I knew they would prove those things were good for you one day!

Holy Smoke! Chinese city turns cigarettes to medicine (Reuters)

Monday, March 13, 2006

BREAKING NEWS: A not-so-bad mixup in Norway

Funny story from Norway about a couple whose pipes spurted out beer instead of water in a country where a 0.7 pint of beer costs $7.48.

"Hot and Cold running beer" - (Reuters)

Wednesday, March 08, 2006

New Article

Here is the latest, my article on grits.


Enjoy ya'll.

Demystifying Grits for the Northern Palate

Saturday, March 04, 2006

WHAT'S COOKING?: Glorious tales of gastronomic experimentation pt. 1

WHAT'S COOKING is a feature that will detail my adventures and forays into culinary odysseys, with recipes, tasting notes, and suggestions.

Some Friday nights are meant for staying in. A few friends, some rolling stones records, and a highly anticipated meal that takes hours to cook can be an extremely relaxing way to begin a weekend.

As part of my upcoming grits article, I set out to prepare a delicious grit dish with a daunting task: win over a couple of new Englanders who had never tried them. Barely any of my assembled guests knew what grits were, or knew what to expect. Mind you, this was a dinner, which made the use of grits that much more fun and...dare I say, risky considering present company.

The grand southern cuisine inspired meal consisted of garlic and herb pork sausage (purchased at whole foods) soaked in Victory Golden Monkey, Anson Mills grits with shrimp paste, pre-prepared, store bought garlic green beans (also purchased from Whole Foods, hey the other stuff took a lot of work!), and Boddingtons’s Pub Ale as the beverage.

To prepare the sausages I poked four wholes on opposite sides of the outer casing to allow the wheat ale into the meat and soaked them for around an hour. Wheat Ale gives sausage, particularly with garlic and herbs, a wonderful taste and functions as sort of a broth while cooking. Sometimes a bit of chopped garlic and some fresh rosemary is a good additive.

While the meat was marinating in the beer, I heated two cups of water and two cups of milk in a large pot for the grits, and defrosted, peeled, and deshelled the half-pound of shrimp for the paste.

Once the milk/water combination began to steam and bubble a bit (not boiling) I put in the organic, stone ground grits, which I had soaked in water beforehand to remove excess chaff. A generous dash of salt was added at this point as well.

The shrimp paste was made by cooking the shrimp in 6 tablespoons of butter with salt and pepper to taste. After they turned a robust pink color, they were thrown into a blender and the skillet was returned to the burner with the excess butter. Cayenne pepper, salt, and a bit of rosemary was added to the pan, and boiled down until it was a syrupy three tablespoons worth of seasoned butter. This was poured onto the shrimp in the blender and pureed with an additional tablespoon of butter into a fluffy, coral-colored mush. Once the shrimp paste was at the desired consistency, I set it aside to cool and put the sausages on as the grits continued to slowly cook.

From this point, it was just a matter of waiting for the sausages to cook in the beer and the grits to absorb the remaining milk and water.

After about 45 minutes, the grits had reached a near-solid, oatmeal like thickness and I slowly folded in the paste, allowing it to spread throughout and more salt was added. Since I was going for a more of a mashed potato-like consistency, I added some heavy cream and whipped it until the grits retained some of their hardness, but were creamy too.

The shrimp grits were delicious, to the surprise of my Yankee friends, as were the sausages and green beans. Boddingtons’s Pub Ale paired well with this rustic fare, the mellow, malt-driven creaminess, honey tinged flavors mingling with the savory flavors of the sausage, and taking some of the edge off the grits' slight kick from the Cayenne.

In the end, the mission was successful and a few converts to the graces of grits were won, and of course, it was a slow-paced, wonderful way to spend a Friday night with a few friends.

*recipe adapted from "The Gift of Southern Cooking" by Edna Lewis.

Friday, March 03, 2006

BREAKING NEWS: Budweiser Select

ST. LOUIS (March 3, 2006) – Budweiser Select, the new kind of beer introduced nationally by Anheuser-Busch in 2005, ranked second among the best-selling new food and beverage brands of last year, according to sales data released by Information Resources Inc. (IRI), an independent consumer products research firm.

Budweiser Select grossed more than $123 million in sales in 2005*, according to IRI data. Although more than 1,500 new beer, wine and hard liquor products were introduced in 2005, Budweiser Select accounted for a full 45 percent of sales of all new beer, wine and hard liquor purchases. Even more remarkable is that 28 percent of those sales are incremental, coming from adults who previously were not buying beer.

“We’re very proud of what our brewmasters have accomplished with Budweiser Select. It truly is a new kind of beer and we’re thrilled with how much adult beer drinkers enjoy it,” said August Busch IV, president, Anheuser-Busch, Inc. “Budweiser Select, with its bold taste and clean finish, is truly elevating the image of beerIt not only appeals to beer lovers who are looking for a more upscale premium brew, but is bringing new consumers into the beer category.”

Capitalizing on Budweiser Select’s upscale image and ability to attract new consumers to the beer categorythe brand recently launched a new advertising campaign during the Olympic Winter Games utilizing stylish lifestyle settings that display imagery of elegant home dining, casual sports, artwork, time spent with friends, and preparing for a night out. The ads, titled “Band” and “Veranda,” elevate consumers’ awareness and understanding of the brand’s attributes by showing how it fits into their modern lifestyles, and establishes the Budweiser Select crown as an icon.

Created by Minneapolis-based Peterson Milla Hooks and directed by renowned music video guru Dave Meyers, the ads feature cutting-edge beats from popular UK band “Chemical Brothers,” and introduce smooth lyrics pioneered by rapper “Q-Tip.” The ads are complemented by a print advertising campaign that will focus on lifestyle-oriented publications such as Wired, Esquire, Fast Company and Cigar Aficionado, along with a newly redesigned web site featuring gender-specific content provided by AskMen.com and iVillage.com, and navigable by a unique, uptempo subway system map.

IRI's Top 10 New Products include brands launched between February 2004 and January 2005. To qualify, the brands also must have achieved at least $7.5 million in first-year retail sales in food, drug and mass outlets, excluding Wal-Mart and convenience stores. Only 20 percent of products introduced in the consumer packaged goods category reach revenue of $7.5 million or more, and less than 1 percent of new products in the category reach annual sales of at least $100 million, according to IRI.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding nearly 50 percent share of the U.S. beer market. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2006. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America’s top recycler of aluminum cans.

*press release from anheuser busch

BREAKING NEWS: The Future of Palestinian Beer

I found an interesting article about what is said to be the only brewery operating in the West Bank, Taybeh Beer, and how they are dealing with the latest regime change. Taybeh is considering producing a non-alcoholic beer to appeal to Muslim Palestinians (the label will be green, the color of Hamas) who are forbidden from drinking alcohol as a part of their Islamic traditions.

Palestinian eyes alcohol-free beer after Hamas win - Reuters

Thursday, March 02, 2006

Something interesting...

That I found while researching grits for an upcoming article in the food section.

Grits served at Waffle House restaurants:
67,707,500 servings per year or….
185,500 per day
7,729 per hour
129 per minute
2 per second

*Information provided by Waffle House, Inc.

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